University of the Cumberlands

The Department of Communications & Marketing supports and promotes the mission of University of the Cumberlands by providing marketing, communications, and event support services.

As Digital & Social Media Specialist, I developed and managed content across the university’s digital platforms, creating social media campaigns and producing video content from concept through completion. I also served as a liaison for the university’s digital presence and oversaw videography and social media work-study students, helping maintain a consistent voice and visual presence across channels.

Role Responsibilities

  • Envisioned, developed, and delivered social media content

  • Created video content from conception to completion

  • Acted as the university’s liaison across digital platforms

  • Oversaw videography and social media work-study students

Average Post Engagements Rates

  • 8.06% on Facebook

  • 4.17% on Instagram

  • 4.14% on LinkedIn

  • 2.74% on Twitter

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