University of the Cumberlands
The Department of Communications & Marketing supports and promotes the mission of University of the Cumberlands by providing marketing, communications, and event support services.
As Digital & Social Media Specialist, I developed and managed content across the university’s digital platforms, creating social media campaigns and producing video content from concept through completion. I also served as a liaison for the university’s digital presence and oversaw videography and social media work-study students, helping maintain a consistent voice and visual presence across channels.
Role Responsibilities
Envisioned, developed, and delivered social media content
Created video content from conception to completion
Acted as the university’s liaison across digital platforms
Oversaw videography and social media work-study students
Average Post Engagements Rates
8.06% on Facebook
4.17% on Instagram
4.14% on LinkedIn
2.74% on Twitter