Cannonball Swimming Academy, LLC, is the first swimming “school” in Southeastern Kentucky that offers individualized instruction with the priority of teaching students a skill set that will last them a lifetime. The founder, Dara Carmack, has made it her career to educate students on water safety and how to prevent water-related fatalities.

I developed Cannonball Swimming Academy’s visual identity from the ground up, including logo design and the creation of a cohesive brand across digital and print materials. My ongoing work has expanded to include website design and management, photography, marketing and content creation, as well as creative strategy and consultation as the business continues to grow.